AI-Powered Real Estate Copywriting

Listing Descriptions That Sell Homes Faster

Transform rough notes into compelling, SEO-optimized property descriptions that rank on Zillow and Redfin. 23% faster sales. 71% more clicks. Generated in under 60 seconds.

500+agents trust PropPromote
1,000+descriptions generated
BeforeRough Draft

3/2 in Riverside. Renovated kitchen, SS appliances. Fenced yard. HOA $150/mo. 10 min to downtown. Motivated seller!

AfterAI Enhanced

Welcome to this beautifully updated 3-bedroom, 2-bathroom home in desirable Riverside. The recently renovated kitchen features stainless steel appliances, quartz countertops, and a spacious island with breakfast bar. A fully fenced backyard offers privacy and endless possibilities. HOA ($150/mo) covers community amenities. Just 10 minutes to downtown with easy freeway access. Flexible closing available.

↑ Click tabs to see different tones

Why Top Agents Use AI for Listing Descriptions

Manual description writing takes 20-30 minutes per listing. AI does it in seconds—with better results.

97%

Search Online First

Of home buyers use the internet to search for homes. Your listing description is often their first impression.

Source: NAR
23%

Faster Sales

Listings with keyword-rich, compelling descriptions sell 23% faster than those with basic copy.

Source: REsimpli
<10 sec

Generation Time

What takes 20+ minutes manually, AI completes in seconds. From rough notes to polished, SEO-optimized copy.

Plain Text Input
zillow.com...
Property Details
Beds
Sq Ft

Start From Anywhere

Paste your rough draft, import from Zillow or Redfin, or start from scratch. AI adapts to your workflow.

Paste Existing Text

Have notes, a rough draft, or an old description? Paste it in and let AI enhance it with professional copywriting and SEO keywords.

Import from Zillow or Redfin

Simply paste the listing URL. AI extracts all property details and generates a fresh, compelling description automatically.

Start from Property Details

Enter beds, baths, square footage, and key features. AI creates a complete description from scratch—no writing required.

Match Your Client's Style

Choose from three expertly crafted tones, or let AI suggest the best fit based on your property and market.

Professional

Clear, factual, and trustworthy

Ideal for mainstream buyers. Highlights key features with confident, straightforward language that builds trust.

Example

This well-maintained 3-bedroom, 2-bathroom home features hardwood floors throughout, an updated kitchen with granite countertops, and a private backyard perfect for entertaining. Located in the award-winning Lincoln Elementary district.

Luxury

Elegant, aspirational, exclusive

For high-end properties. Emphasizes prestige, craftsmanship, and an aspirational lifestyle that discerning buyers seek.

Example

An exquisite residence where refined elegance meets modern sophistication. Chef's kitchen appointed with Wolf appliances, Carrara marble countertops, and custom cabinetry. Floor-to-ceiling windows frame breathtaking views.

Conversational

Warm, friendly, approachable

Creates emotional connection. Perfect for first-time buyers and family homes where warmth matters most.

Example

Welcome home! Imagine cozy Sunday mornings in this sun-filled kitchen, or summer evenings grilling on your private patio. This isn't just a house—it's where your story begins.

Powered by AI Vision

Your Photos Tell the Story

AI scans your listing photos to automatically identify sellable features and weave them into your description. No more forgetting to mention that granite or those hardwood floors.

Granite countertops, stainless steel appliances, kitchen islands

Dual vanities, walk-in showers, soaking tubs

Open concept layouts, vaulted ceilings, natural light

Covered patios, pools, mature landscaping

AI analyzing property photo to detect sellable features

Added to Your Description

“...The chef's kitchen features quartz countertops, stainless steel appliances, a double oven, and a spacious kitchen island, all bathed in natural light from the skylights...”

Sell the Neighborhood, Not Just the Home

AI automatically finds and incorporates nearby schools, parks, transit, and shopping into your description. Location is everything—make sure buyers know it.

Top-rated Schools

Steps from Lincoln Elementary (9/10 GreatSchools)

Parks & Recreation

Minutes to Central Park trails and sports fields

Public Transit

Walk to Metro station, 20 min commute to downtown

Shopping & Dining

Walkable to Whole Foods and local restaurants

Target Property
Lincoln Elem.0.2 mi
Central Park5 min walk
Metro Stn0.8 mi
Whole Foods3 min drive
3 bedroom home near downtown Austin
Top Result

Stunning 3BR Home in Heart of Downtown Austin

Move-in ready 3-bedroom featuring updated kitchen, hardwood floors, walkable to restaurants and transit...

3 Bed House - Austin TX

Nice house with 3 bedrooms. Good location...

Home for Sale Austin

3 bed 2 bath property available...

Rank Higher on Zillow, Redfin & Google

Every description is optimized with the keywords buyers actually search for. Your listings get found first.

Zillow

Descriptions include terms like "move-in ready," "updated kitchen," and neighborhood names that boost Zillow search visibility.

Redfin

Structured content with feature keywords helps your listings appear in Redfin's filtered searches for specific amenities.

Google

Long-tail keywords and natural language help your MLS listing pages rank in organic search results.

53% of website traffic comes from organic search. Optimized descriptions are your competitive edge.

Source: BrightEdge Research

Boost Your Rankings

Real Results from Real Listings

See how AI transforms rough drafts into compelling copy that sells.

3BR Single Family

Austin, TX
Professional Tone
BeforeOriginal Draft

3/2 ranch in Mueller. Kitchen redone last yr. Big backyard w/ deck. 2 car garage. HOA covers front lawn. Near shops and restaurants. Seller motivated.

AfterAI Enhanced

Discover this meticulously maintained 3-bedroom, 2-bathroom ranch in Austin's sought-after Mueller neighborhood. The recently renovated kitchen (2024) showcases quartz countertops, soft-close cabinetry, and stainless steel appliances including a gas range. An expansive backyard features a newly stained composite deck—ideal for entertaining—while the attached 2-car garage offers ample storage. Low-maintenance living with HOA-covered landscaping. Walk to Thinkery children's museum, H-E-B grocery, and Torchy's Tacos. Minutes from downtown via I-35 or the MetroRail. Seller offering flexible closing timeline.

Features AI identified and added:

Quartz countertopsGas rangeComposite deckWalking distance to Thinkery
Try With Your Listing

Generate your first description free. No credit card required.

How to create listing descriptions with PropPromote

From rough notes to polished, SEO-optimized copy in under 60 seconds. No writing experience required.

1. Add your listing

Paste a Zillow or Redfin URL, upload your rough draft, or enter property details manually. Start however works best for you.

2. AI analyzes everything

Our AI scans your listing photos for sellable features, finds nearby schools, parks, and transit, and identifies the SEO keywords buyers search for.

3. Choose your tone

Select Professional, Luxury, or Conversational. AI generates a polished description tailored to your property and target buyers.

4. Edit & publish

Review your compelling description, make any final tweaks, then copy directly to Zillow, Redfin, or your MLS platform.

Professional Copy Without the Professional Price

See how PropPromote compares to writing descriptions yourself or hiring a copywriter.

Feature
Manual
Copywriter
PropPromote
Time per listing
20-30 minutes
24-48 hours
Under 60 seconds
Cost per description
Free (your time)
$25-$75 each
Included in plan
SEO optimization
Sometimes
Photo analysis
Local attractions
Manual research
Extra fee
Automatic
Multiple tones
One at a time
Extra fee
Instant switching
Start Free Trial

No credit card required. Generate your first descriptions free.

What agents say about listing descriptions

Real results from real estate professionals.

Testimonial from Katherine Brown

Writing descriptions was my least favorite part of listing prep. Now I paste the URL, pick a tone, and have a polished description in 30 seconds. It even finds nearby schools automatically.

Katherine

Listing Agent

Testimonial from Andrew Wilson

The AI detected a wine cellar and butler's pantry from the photos that I forgot to mention. Those details helped us attract the right buyer who paid full asking price.

Andrew

Broker

Testimonial from Lisa Chang

The luxury tone option is perfect for my high-end listings. It captures the sophisticated language my clients expect without sounding generic or templated.

Lisa

Luxury Specialist

Testimonial from Michael Torres

Our team processes 50+ listings monthly. AI descriptions save us 10+ hours a week. The SEO optimization has improved our organic traffic from Zillow and Google.

Michael

Team Lead

Built for Solo Agents and Teams

Whether you're writing one description or a hundred, PropPromote delivers professional copy every time.

Solo Agents: Write Better, Faster

Stop staring at blank pages. Generate compelling descriptions in seconds and focus on what you do best—closing deals.

  • Go from photos to polished copy in under 60 seconds
  • SEO-optimized descriptions that rank on Zillow & Google
  • Multiple tone options to match any property type

Teams & Brokerages: Consistent Quality

Ensure every listing from every agent meets your quality standards with AI-powered consistency.

  • Uniform writing quality across all team listings
  • Brand voice consistency in every description
  • Reduce review time with ready-to-publish copy

Works seamlessly with your favorite platforms

ZillowRealtor.comRedfinTrulia
No credit card requiredCancel anytimeInstant access

Frequently Asked Questions

Everything you need to know about AI listing descriptions.

All Features Included in One Simple Price

Get access to every AI-powered tool below—plus the feature above—with your subscription. No hidden fees, no add-ons.

Try All Features Free

No credit card required. Start your free trial today.

AI Listing Description Writer | PropPromote - SEO-Optimized Descriptions for Zillow & Redfin | PropPromote